COURSES

COURSE STRUCTURE FOR BSC MARKETING AND CONSUMER STUDIES

100 LEVEL FIRST SEMESTER

S/N	COURSE CODE	COURSE TITLE	UNIT	STATUS	PREREQUISITE
1	C-GST 111	Communication in English	2	C
2	C-AMS 101	Principles of Management	2	C
3	C-AMS 102	Basic Mathematics	2	C
4	C-AMS 103	Introduction to Computing Science	2	C
5	C-MKT 111	Elements of Marketing	2	C
6	C-UI-MCS 103	Introduction to Business I	2	R
7	C-ECO 101	Principles of Economics	2	C
8	C-ACC 101	Introduction to Financial Accounting I	3	E
9	C-FIN 101	Introduction to Finance I	3	E
Total Units of Compulsory Courses			12
Total Units of Required Courses			2
Total Units of Elective Courses			6
Total Units of Semester Courses			20

100 LEVEL SECOND SEMESTER

S/N	COURSE CODE	COURSE TITLE	UNIT	STATUS	PREREQUISITE
1	C-UI-GES 107	Reproductive Health Sexually Transmitted Infections (STIs and Human Immunodeficiency Virus (HIV)	1	C
2	C-UI-GES 108	Introduction to French	1	R
3	C-GST 112	Nigeria Peoples and Culture	2	C
4	C-AMS 104	Principles of Project Management	2	C
5	C-MKT 121	Marketing of Financial Services	2	C
6	C-UI-MCS 104	Introduction to Business II	2	R	MCS 103
7	C-ECO 102	Principles of Economics II	2	E	ECO 101
8	C-ACC 102	Introduction to Financial Accounting II	3	E	ACC 101
9	C-UI-BAF 102	Introduction to Finance II	3	E
Total Units of Compulsory Courses			6
Total Units of Required Courses			3
Total Units of Elective Courses			8
Total Units of Semester Courses			17

200 LEVEL FIRST SEMESTER

S/N	COURSE CODE	COURSE TITLE	UNIT	STATUS	PREREQUISITE
1	C-UI-GES 201	Use of English II	2	C
2	C-ENT 211	Entrepreneurship and Innovation	2	C
3	C-MKT 203	Introduction to Marketing Psychology	2	C
4	C-MKT 211	Principles of Marketing Management	2	C
5	C-MKT 213	Entrepreneurial Marketing	2	C
6	C-MKT 221	Service and Social Marketing	2	C
7	C-MKT 223	Online Public Relations & Reputation Management	2	C
8	C-ECO 201	Introduction to Microeconomics 1	2	E
9	C-ACC 201	Financial Accounting I	3	E
10	C-FIN 209	Elements of Banking	3	E
Total Units of Compulsory Courses			14
Total Units of Required Courses			-
Total Units of Elective Courses			8
Total Units of Semester Courses			22

200 LEVEL SECOND SEMESTER

S/N	COURSE CODE	COURSE TITLE	UNIT	STATUS	PREREQUISITES
1	C-UI-GES 104	Science, Industry and Mankind	1	R
2	C-UI-GES 106	Philosophy, Logic, and Human Existence	2	C
3	C-MKT 212	Business to Business Marketing	2	C
4	C-MKT 220	Food & Agricultural Marketing	2	C
5	C-MKT 222	Retail & Wholesale Management	2	C
6	C-UI-FEM 204	Statistics for Economics and Management Sciences	2	C	AMS 102
7	C-ECO 202	Introduction to Microeconomics II	2	E
8	C-ACC 202	Financial Accounting II	3	E
9	C-FIN 210	Banking Methods and Process	3	E	FIN 209
Total Units of Compulsory Courses			10
Total Units of Required Courses			1
Total Units of Elective Courses			8
Total Units of Semester Courses			19

300 LEVEL FIRST SEMESTER

S/N	COURSE CODE	COURSE TITLE	UNIT	STATUS	PREREQUISITE
1	GES 105	Agriculture, Renewable Natural Resources, Animal Husbandry and Health	2	C
2	MKT 303	Legal Aspects of Marketing	3	C
3	MKT 311	Digital Marketing Management	3	C
4	MKT 313	Marketing Practicum	2	C
5	MKT 321	Consumer Behavior	3	C
6	MKT 323	Marketing Research & Analytics	3	C
7	MCS 327	Introduction to Sustainability Marketing	2	E
Total Units of Compulsory Courses			16
Total Units of Required Courses			-
Total Units of Elective Courses			2
Total Units of Semester Courses			18

300 LEVEL SECOND SEMESTER

S/N	COURSE CODE	COURSE TITLE	UNIT	STATUS	PREREQUISITE
1	GES 301	Introduction to Entrepreneurial Skills	2	C
2	GES 312	Peace and Conflict Resolution	2	C
3	ENT 312	Venture and Creation	2	C
4	MKT 304	Marketing Theory	2	C
5	MKT 312	Logistics & Distribution Management	2	C
6	MKT 322	Strategic Marketing	2	C
7	MKT 324	Marketing Operations Management	2	C
8	MKT 326	Sales Management	2	C
9	MCS 328	Tourism Marketing	2	E
Total Units of Compulsory Courses			16
Total Units of Required Courses			-
Total Units of Elective Courses			2
Total Units of Semester Courses			18

400 LEVEL FIRST SEMESTER

S/N	COURSE CODE	COURSE TITLE	UNIT	STATUS	PREREQUISITE/REMARKS
1	MKT 411	Analysis for Marketing Decisions	2	C
2	MKT 413	New Product Development & Management	2	C
3	MKT 421	Political Marketing	2	C
4	MKT 423	Global Marketing	2	C
5	MKT 425	Integrated Marketing Communications	2	C
6	MCS 427	Relationship Marketing	3	R
7	MCS 429	Marketing Ethics	2	E
Total Units of Compulsory Courses			10
Total Units of Required Courses			3
Total Units of Elective Courses			2
Total Units of Semester Courses			15

400 LEVEL SECOND SEMESTER

S/N	COURSE CODE	COURSE TITLE	UNIT	STATUS	PREREQUISITE/REMARKS
1	MKT 412	Contemporary Issues in Marketing Practice	2	C
2	MKT 416	Marketing Persuasions	2	C
3	MKT 422	Energy Marketing	2	C
4	MKT 424	Research Project	6	C
5	MCS 414	Health Care Marketing	2	E
6	MCS 418	Sports Marketing	2	E
Total Units of Compulsory Courses			12
Total Units of Required Courses			-
Total Units of Elective Courses			4
Total Units of Semester Courses			16

CCMAS REQUIREMENTS:

● A STUDENT MUST SUCCESSFULLY COMPLETE A MINIMUM OF 120 CREDIT UNITS DISTRIBUTED OVER THE FOUR (4) YEAR PERIOD. ●

DEPARTMENTAL TOTAL CREDIT UNITS FROM 100L - 400L = 145

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